I turn complex problems into products that work.

Senior Product Manager with a technical focus. I bring product, engineering and people together, then help teams move with clarity.

Product leadership · People leadership · Building with AI

Work that changed something

I thrive where product ambition, capable teams, and real complexity meet.

Practice

Make the useful thing

When a practical problem has no sensible solution, I build one. I've created a growing set of tools that now solve problems across campaign operations, team coordination and my own technical setup. That same skill set lets me take hands-on responsibility for existing services, keep them running and ship updates myself.

Real tools in real use, built to solve problems I observed first-hand.

Systems

Build the system, not the workaround

At Tom Tailor, I worked with other Product Owners to deliver a complete ecommerce replatform in nine months and took responsibility for introducing the new product and media data systems within three months. At esome, I owned advertising products, built a meta-DSP as part of a team and worked on services that automated campaign work end-to-end, from API intake through delivery, controlling and reporting. As part of that work, we also built a creative validator that checks images against the requirements of all supported social platforms and placements, and validates HTML5 banners for open-web DSPs.

Complex operations became connected and maintainable product systems.

People

Help people own the outcome

I grew from Product Manager into Team Lead because I enjoy helping people develop. As a Facilitator, I helped teams build more effective ways of working and develop a shared product practice, strengthening discovery, prioritisation and decision-making.

Leadership through context, trust and useful challenge.

Explore the things I built

What colleagues experience

“You shaped so much of my internship, helped me get the job afterwards, and were always there when I needed advice on how to handle things. You have always been supportive, kind, and willing to share your knowledge and listen.”

A colleague I supported from her internship into her first role

The person behind the work

A career built around useful products

Product management has been the constant. Technical depth, leadership and facilitation grew around it.

  1. Moved into product management at apprupt.
  2. Delivered a complete ecommerce replatform at Tom Tailor in nine months.
  3. Joined esome as Senior Product Manager.
  4. Became Team Lead, alongside my Senior Product Manager role.
  5. Took on Facilitation across multiple teams.
  6. Combining product leadership with hands-on AI building.

Good products start with an honest conversation.

If my experience and way of working sound like a good fit for your team, I'd love to hear from you.

Martin Behrendt outdoors