I thrive where product ambition, capable teams, and real complexity meet.
Practice
Make the useful thing
When a practical problem has no sensible solution, I build one. I've created a growing set of tools that now solve problems across campaign operations, team coordination and my own technical setup. That same skill set lets me take hands-on responsibility for existing services, keep them running and ship updates myself.
Real tools in real use, built to solve problems I observed first-hand.
Systems
Build the system, not the workaround
At Tom Tailor, I worked with other Product Owners to deliver a complete ecommerce replatform in nine months and took responsibility for introducing the new product and media data systems within three months. At esome, I owned advertising products, built a meta-DSP as part of a team and worked on services that automated campaign work end-to-end, from API intake through delivery, controlling and reporting. As part of that work, we also built a creative validator that checks images against the requirements of all supported social platforms and placements, and validates HTML5 banners for open-web DSPs.
Complex operations became connected and maintainable product systems.
People
Help people own the outcome
I grew from Product Manager into Team Lead because I enjoy helping people develop. As a Facilitator, I helped teams build more effective ways of working and develop a shared product practice, strengthening discovery, prioritisation and decision-making.
Leadership through context, trust and useful challenge.
“You shaped so much of my internship, helped me get the job afterwards, and were always there when I needed advice on how to handle things. You have always been supportive, kind, and willing to share your knowledge and listen.”
A colleague I supported from her internship into her first role